Prop 37 endorsement: Buying a home in California can feel impossible. Is this the fix?

It’s no secret that buying a home in California is a grim and mostly futile undertaking.

In the Bay Area, you need to make about $444,000 a year just to purchase a mid-priced home, according to a May report from the real estate brokerage Redfin. A 2025 Zillow study found that even if mortgage rates fell to 0%, most Bay Area families still couldn’t comfortably afford to buy.

Press Release: Proposition 37 Campaign Launches Statewide Paid Advertising Effort 

Today, the Yes on 37 campaign has launched their first statewide paid ad, which will run on broadcast, cable and digital platforms across California. The eight figure buy, set to run through Election Day, features middle class Californians including teachers and nurses, as well as California’s former Chief Economist – all urging Californians to vote YES on Prop 37.